The logo design may not be the first thing you have in mind when creating the marketing and promotional strategy for your company. You may think you don’t need a logo after all because your products and services are all great. Don’t listen to that voice. It is wrong. Your logo is an integral part of your business. If you want to lead a successful business, you need your branding to be strong and memorable—that’s what a logo can do for you.
Grabs attention
Consumers have a very short attention span. According to studies, companies only have about two seconds to convince people to purchase an item. The moment they walk into your store, they will know instantly if you are the kind of store they want to support. That’s because of your branding. The short attention span causes consumers to judge your company by appearance. If your logo is well designed, this can work well to your advantage.
Makes a strong first impression
You have only one chance to make an impression on your customers. When they see your logo, they will decide if you are a business they want to know more about. If they are not attracted by your logo design, they can just walk away and you lose the opportunity to turn them into loyal customers. Your logo will tell what you are selling. Are you selling women’s lingerie? Are you selling crafts? Your logo introduces your company as an authority in your industry.
Brand identity
Of course, there are many components in your marketing strategy that will define and identify your brand. But your logo is the foundation of your brand’s identity. This is the first thing that potential customers will notice about your company. They will form their impression of your business according to what your logo reflects. The colors, tones, fonts that you will use in your logo will translate to your other branding materials such as the letterheads, the business cards, the landing pages, etc.
Visual memory
Wanting people to remember your company is all about memories. A logo is a visual symbol that must trigger a good memory in someone. When they see your logo, it must present a pleasurable memory to them. That’s how we see some of the logos we identify to from our childhood. These logos represent a time in your life when you’re just carefree and stress-free. It triggers a positive recall about the brand and the company.
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