A non-eCommerce site needs to have the right design elements to increase web traffic, conversions, and ranking. An eCommerce site presents more challenges than that. It has to sell products and services. It needs to be so well-designed that people are willing to spend money on it. Its Orlando web design should be convincing. This plays well in the goals of any eCommerce site to make it easier for consumers to arrive at a positive purchase decision.
Site Search
A web user can arrive on your website with an exact item in mind to buy. If they cannot easily find it because your site lacks site search, you are going to isolate these consumers. They won’t want to waste time navigating every category on your website to find the item they are looking for. They’ll want to use the search button to see if the item is available or not. Around 30% of visitors who will arrive on your site have a specific thing in mind. You have to make this functionality easy to use. Aside from site search, you should also allow your visitors to filter the search parameters to find what they are looking for.
Responsive Design
The use of mobile devices to access online stores isn’t only a growing trend. It’s here to stay. In the future, people are 100% only going to use their mobile devices to open online stores and purchase items. It is incredibly important for eCommerce stores to be optimized for mobile devices. In fact, many web designers and developers are not building eCommerce stores for mobile devices first and then for laptops and desktop computers second.
Optimization
Do you know that you could be losing potentially 40% of your customers because your homepage takes more than three seconds to load? Mobile users, in particular, are multi-taskers. This means they are accessing more than one site at a time. If your site isn’t loading fast enough for them, it’s easy for them to just click on the exit button. Make sure that your website is optimized so you don’t lose possible customers because of the slow way your Orlando web design elements are loading.
Guest Checkouts
Many eCommerce websites require their customers to sign up for an account. They use this information to follow up on their past customers and send them marketing campaigns. However, not everyone is willing to go through this process. For those in a rush, they’ll simply forget what they want to buy from your site. Allow guests to check out the items without needing to sign up for an account. They can simply have the option of receiving newsletters and notifications about upcoming sales.
Keep these things in mind when planning the Orlando web design for your eCommerce website. These will help ensure that your customers get the best experience while browsing your website.
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