It’s easy to mistake Lakeland internet marketing for the easiest, cheapest, and most effective marketing strategy for any business. While, to some degree, those claims are true, it doesn’t mean that it is always easy, cheap, and effective. It takes a lot of work to get your business to success through digital marketing. Not to mention, you also have to work through some myths and misconceptions. Preventing your business from falling into these traps is part of the job.
Myth No. 1: With Facebook, There’s No Need For A Website.
While Facebook and other social media platforms can connect you to over 2.2 billion active users a month, having your own hub (a website) will help consolidate all your marketing strategies in one place. Your website will and should include blog articles, videos, photos, how-to’s, products/services information, contact information, inquiry form, and many more. It is the center of all your digital marketing activities, and probably the first online presence your potential clients will look for when researching about your company.
Myth No. 2: A Website Is Enough.
No, again. A website and a Facebook page should work hand in hand to attract customers, retain old and loyal ones, and offer a platform where you and your customers can mingle. Aside from your website, your Facebook page is the one thing that your clients will look for when searching about your company. Without a social media presence, you will lose the interest of your target market.
Most of the time, people turn to social media to check for the latest updates about your company. Why is that? It’s much harder to update websites and upload photos, blogs, and videos on websites, especially if you’re managing it on your own. Your clients know that, so they turn to social media to get the latest deets.
Myth. No. 3: Any Content Is Good Enough.
Your content, whether posted on your website or on Facebook, should be carefully curated. It must be created with your audience in mind and in order to attract a search engine’s algorithm and regular site visitors. Your content must have the information that your audience is seeking. It must be informative, concise, and easy to grasp. Above all, your content must work towards boosting your website’s SEO.
If you still believe any of these myths about Lakeland internet marketing, it’s time to take a closer look at your marketing strategies, change them accordingly, and watch your business prosper.