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SEO, or Search Engine Optimization, is one of the most important aspects of website maintenance – arguably as important as the web structure and interface itself. This is the practice of optimizing a website for inclusion into the search engines. The better SEO your site has, the better it should rank in search engine returns. SEO requires specialized knowledge and constant monitoring. If a webmaster has to handle his own SEO, it is suggested that it be checked at least once every two to three months.
Link management is another important aspect of website maintenance. Sites with dead links, or links that point to places and items other than the ones to which they should, are poorly viewed. This can result in a loss of search engine standing, and can be a big turn off to visitors. Link management has to be monitored at least two to three times a year.
Directory listings and social media development are two more aspects of website maintenance that often get shuffled into the generalized SEO category, but deserve separate attention as they require extra time and separate skills and focus. Directory listings often need only be checked once every year or so, but social networking management requires constant maintenance.
Website maintenance is a time-consuming process requiring many specialized skills, and this is why it is often outsourced to professional firms.