Before we get into templates and how you can utilize them for your Lakeland website design, it is important to learn what templating is. Simply put, templates are a pre-created web designs that can be edited to fit the needs of the user. When you use templating on your website, everytime that you need to make changes here and there, all you have to do make tweaks here and there while maintaining the overall tone of the website.
One great way that templates can be used by companies is if they have many different brands associated with your company, and they want to maintain a degree of uniformity with these brands. For companies that are very content-heavy, this can benefit them as it is easy enough to update these sites every time new content is added in.
This makes it easier for non-designers to update their own content into the site to serve the needs of the company without making it difficult for them. Making use of templates for your web design is also more cost effective for these types of companies, as it eliminates the cost of having to do a redesign when content needs to be added to the site.
However, if you constantly use templates for your website, it has its own share of downfalls. By utilizing the same template over and over again, you risk giving off the impression of stagnation to your customers. While consistency is comforting to your customers, it should not border on repetitiveness. Businesses should give off the impression that they must be willing to evolve and adapt to new situations. Customers may find it difficult to trust in a company that has difficulty adapting to change.
As mentioned before, templates are a huge money-saver when it comes to web design. However, it’s not necessary to completely adhere to the template. Templates are created in order to make it easier for the overall design to be maintained to a certain standard, making it easier to edit as needed. It cuts down on costs, and cuts out on the need to redesign every time a change has to be made. However, it’s not a bad thing to deviate from the template once in a while.
For example, if you have specific types of content that don’t fit into the overall theme of the site, or if you have incoming content that doesn’t really work with the new template, these are examples of instances when templates can be deviated from. You can maintain the structure of the current template, but put a more realistic feel into it. This gives your templated website a more human feel to it, which helps your customers maintain a connection with your company.