The problem with our lack of understanding about SEO is that we don’t bother to educate ourselves about it. We are simply content with arming ourselves with the incomplete knowledge that SEOs are used by Google to display the pages and websites relative to the search keyword used.
SEOs, simple to understand as they are, is more than just keywords and key phrases. These keywords and key phrases are just part of the bigger picture, which is actually great content that blogs, news sites, social media, and websites link to. Over time, Google will pick up on these “signals” and recognize that these are “authority” websites, that these are sites where relevant information could be found.
The first thing you need to know about using SEOs in your blog posts and articles and even in your Facebook and Twitter news feeds is the search for the right keywords and key phrases. There are many websites offering this little tidbit of information.
Simply search for the topic you want and the list of keywords most commonly used by netizens would pop up. Choose from the top five keywords and key phrases and alternately use them in your blog post or article. The point is to use them as many as 2% to 3% of your actual word count.
It means that if your word count is 500 words, you should use the main keyword at least 10 to 15 times. Remember to use the word exactly as it appears on the list. Even if you think there was a spelling error or a punctuation error, it’s important to take note of using the exact word. For example, Friday’s may appear as Fridays on the list. Use Fridays instead of the politically correct Friday’s because people are searching for Fridays and not the correct one (sorry, grammar and spelling nazis).
The phrases and words that you will use in your blog post or article will determine the amount of visits that your website or webpage will get in the end. But it’s not enough that you use the right keywords or key phrases. You should have a great content as well because nobody wants to read an article filled only with keywords that don’t match the general tone or the topics being discussed in the blog post. Remember that the quality of your blog will determine the second critical step of increasing your search engine result chances—that is, make a great quality article.