For one, the website has to be professional, unique and informative. A visitor should be able to look on your website and feel like he wants to navigate more and browse through its different sections. The image that your website will create must represent your brand and it must be consistent with your company’s message.
Usually, web designers are too focused on the technicalities of the website that they forget about the most important thing–what they are supposed to sell. If the website is about an architectural firm, what should be its primary goal? Yes, to get clients to hire them for their homes and businesses. To do that, their websites must showcase the best of what they have done so far.
That will start on your main page. It must have a massive image (use it as background) of a major project. Maybe your company already handled a huge project. Did you do the local library building or a quaint cafe? Whatever it is you think best represents your business, you must put it out there. This will make sure that the moment your visitors open your website, they will be bombarded by the image of your major project.
It then makes it easier to sell the company once your website has awed the potential client. It’s really all about using your site not only to inform them about the products and services that you offer, but also to wow them so much they’ll be thinking of hiring you the moment they saw images of the products and services you do.
But what else can make your website unique from the others? A catchy slogan and logo can be a point of interest for your intended audience. So many companies make the mistake of not considering the impact of their logos and slogans on the audience. Just because these two are seated on the upper left corner of the screen doesn’t make them less important.
On the contrary, your logo and slogan say so much about your brand. If you make it fun, it’s easier for your target market to form their expectations about your company and the services it offers.