This is completely and utterly wrong. A content marketing strategy can only be successful when mixed with the right SEO, and vice versa. There could be no effective blog posts, podcasts and videos without the proper SEO keyword.
Let’s first define what a content marketing is. Basically, this strategy is the creation of relevant and consistent content to attract and retain customers. In the end, its main goal is to persuade customers enough for them to actually purchase a product or subscribe to a service from your company.
The key here is “consistent” and “relevant.” In order for your content to come up on top of search engine results, it must contain the right keywords which you should either research, design or create. There are a number of web analytics programs that you can use to generate the proper keyword for your business article.
But your keywords should not merely appear on the text without the rest of the article actually talking about the topic of your keyword. This is where many business owners have failed–the use of the keyword may be right, but it’s the content they’re having trouble with. The keyword and the content must come together to form one cohesive thought about your business. This is a practical approach that should be understood by many.
Relevance should not be taken for granted because this is the key to actually retaining these website visitors, who can then turn into actual customers.
On the other hand, you should also never forget to be consistent in your blog posts. When you’re maintaining a website, it is important that your customers are used to seeing a new post about the product or service you are offering. This will keep them updated about what’s new in your company, and why your product/service is needed.
When your website has regular posts, it is easier for search engines such as Google, Bing and Yahoo to include you in their top search results or at the very least, on the first page of the results.
See? If you can only use SEO keywords and content marketing properly, there is a very big chance for your website to appear on the top results page, meaning more views and visits from potential customers.