This both excited me and at the same time concerned me. You may ask yourself why? Why would this concern a business who offers SEO services?

Well let me share with you why I feel this way. SEO is a very important subject, it is hypercritical to the success of any website, and it is the most overused buzzword and least understood term floating around Internet marketing circles.

And when I say that it’s misunderstood, I’m also referring to unfortunately many of the so-called SEO firms in Orlando that are marketing it as a service!