One of the things web designers must really be careful of is to get away with all the elements of web designing. Sometimes, they want to impress the client so much that they use every known color, animation, graphics and sparkly technique known to man. The clients (businessmen), on the other hand, would be impressed with how technically advanced the website is that they will forget it’s all about the target audience and not what impresses them.
Men would be more appreciative of a simple layout, maybe even just a white and black background. They want more photos than content, of course, especially if you’re going to talk about automobiles, guns, video games, etc. They are more likely to respond to simplicity than to overly-made websites.
The same goes for women, although they are more tolerable when it comes to using different colors and design schemes. They may even be flexible with the layout of the website, but anything that is too much will also make women cringe. Men tend to be easier to please for as long as you stick with the basics while women are more picky and detail-oriented when it comes to websites they actually like.
Men and women differ in their preferences because of their gender. But there’s another factor that will put them on the extremes–gender. Millennials would, of course, want modern and techy-looking websites. They’ll appreciate the share buttons being on the right place, as well as a place for their comments.
On the other hand, older and more mature people would want a sleek, clean and simple website that is easy for them to navigate. They don’t want anything to do with complicated layouts. All they need sometimes is a one-page website that will easily tell them what to click and where to go.
So, when hiring a Lakeland video production company, you may want to check if your website designer knows the important factors that can make your site accessible for all ages and gender.