For the life of me, I will never understand why some people choose to forego having a contact form or inquiry form on their websites. You know what I’m talking about. You’ve probably seen this in many websites scattered all over the internet. You’re browsing a site that talks about Lakeland web design but just when your interest has been piqued enough, you’ll end up wondering how to contact the owner of the website.
There’s no contact form. There’s no number or email address published on the website, so you’re basically left hanging how to contact this business. The problem is, you’re actually really quite interested about what they are offering but you don’t want to place an order yet because you have some inquiries about the product or service. You, my friend, is a lost business opportunity. Instead of having the chance to close the deal with you, the business owner would never know there was someone interested enough about the business that he tried to find ways to reach him.
You won’t be able to reach out to your audience
A contact form is not only being used so that potential customers and clients can reach you. It can also be used to send out newsletters, promotions, and other announcements to the visitors who used the form found in your website. It’s a form of marketing strategy wherein you will legally be able to contact your potential market through the email address they left on the form.
Your target market will feel isolated and unimportant
How can you ensure quality customer service if the clients could not reach out to you through a website you designed and are paying for? Your clients will feel that their comments and suggestions are not important to you since you have not made yourself available for inquiries and questions. This is a big no-no because isolating your potential market is equivalent to ignoring their interests, too.
Your market will be limited
Your loyal customers may not feel the need to reach out to you all the time or to talk to you about the products and services you are offering, but the other market—the one you need to convince—would need a little push in order for them to retain your services. If there is no way to contact or get in touch with you, the market you will only be sure of is the one you have built already in the past. What about the new and emerging markets? How are you going to reach out to them?
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