Whether it’s dating a new friend or trying out a new restaurant or seeing a website for the first time, that initial reaction will always stay with you. Think of the time you first laid eyes on your favorite city. How does it feel like? It feels like something connected or clicked within you, right? That’s the same feeling you want potential clients to have upon seeing your website. You want them to feel like they want to know more about your company, like they cannot wait for the website to reveal more.
But how can you ensure that the first impression will actually be good? Here are some tips to do just that:
Have you seen other websites in the same industry you’re in? Noticed how they’re almost exactly the same thing? They use the same layout, the same fonts, the same graphics design. It’s almost like they talked among themselves and decided to be as uniform as possible. Try to stay away from the norm and be your own person, or website for that matter. The only way you can do that is to hire a creative Lakeland web design company. Most web designers have worked on the same products and services already, so they’re bound to use the same designs they already did. But there are some web designers out there who specialize in customizing very specific designs for your websites based on the brand and message of your company. Try to find such designers.
Be original in your content
Aside from how your website looks, your content will also speak a lot about your brand. Make sure that it’s unique and nothing like the others. If you’re marketing a very ordinary product like cakes and pastries, write the content in such a way that would show yours is unlike the others–whether there’s a special ingredient or technique. Focus on what makes it unique rather than on the usual marketing ploy.
Use images wisely
While many websites use images and graphics to distract their customers from their subpar content, you can use your images and content to enhance each other’s message. They should be able to complement each other, so they can achieve one common goal–to sell and make income.