If you ask anybody who owns an eCommerce website, chances are, they’re all going to tell you the same thing: running an eCommerce site is a lot of work. It seems like it would be easy enough to run, after all, the customer does most of the work, and all you really have to do is process and ship out the order. However, what most people see is only the surface of the whole operation. Running an eCommerce site also involves keeping inventory, product review, and everything else that a regular store needs, only online.
With all the work that goes into running an eCommerce site, you may feel that a Lakeland web design is the least of your worries, and is something that doesn’t need to be prioritized. After all, the products speak for themselves. However, you should know that a good web design can influence how much your customers may choose to purchase from your website, and whether or not they may return to make another purchase. With this in mind, here are some ways that you can make an effective eCommerce site design.
Professional looking product pages
In an eCommerce business, the products that you sell are the bread and butter of the company. These products are what help determine if your company is going to succeed or not. Customers are more likely to take products pages more seriously if they look more profession.
They don’t necessarily have to be more serious, but the products shots should look professional and showcase them in their entirety. You are more likely to get a response with products shots like these, as opposed to amateurish looking ones.
Transparency regarding any extra fees
One of the biggest reasons behind cart abandonment for eCommerce sites is when customers find out they have to pay more than originally anticipated. To help counter that, you should indicated in a prominent location, or on the product page itself, any extra fees that the customer will have to shoulder, such as delivery and handling fees.
Social proof
Social proof can make a lot of difference in convincing a customer to buy something from a website. This simple reasoning is why customers are more likely to buy products that have more customer reviews. By displaying your site’s and your products’ reviews prominently on your pages, you help gain customers’ trust through that social proof. These can take the form of product reviews, customer testimonials with regards to their delivery experience, and how well the website handled customer complaints and concerns.