If you want your visitors to stay and check out what you have for them, you have to make sure that your website is designed specifically to do that. There are just so many sites out there that don’t care enough about the elements. They simply put all the stuff they can think of on the homepage, and don’t mind that this can actually adversely affect the effectivity of one site.
How come? If your website is slow to load, there is a good chance that your visitors will turn impatient and just check out another site. They may or they may not try to visit again, but you’ve already lost your first chance and they won’t probably back for that agonizing moment.
If you have too many links and too many photos on your homepage, there’s a good sign your visitors will get lost. They won’t know what to click and they won’t find what they are looking for. If your clickable icons are thrown in a disarray, this doesn’t bode well for your website. Aside from the fact that it looks unprofessional, these jumbled icons will also make it hard for your visitors to navigate through.
Remember there was a time that almost all websites use flash videos? You will have to wait for these to load. But before that, upon entering the website, you were required to download the flash player? Wasn’t that just downright irritating? Who would want to download a software just because you visited a site.
Years ago, your visitors may be patient enough to download the flash player and just wait for it to load before proceeding on your site. But that’s years and years from now. People now are much more impatient. They want instant results. And if they don’t receive it, they want you out of the office, too.
Make sure to change with the times—don’t use automatic video and audio anymore. So many sites right now still air their homepage while a video and audio are playing. Don’t do this anymore because you are just throwing away your chances with a potential client. Just allow your homepage to remain clean and uncluttered. Stop complicating things.