Brand Is At Stake When Designing Your Website

by Web Design Guru on October 2, 2016

Lakeland web designThere are a lot of considerations to make when you’re planning to have a Lakeland web design. Your company’s reputation and your brand will be the receiver of good or bad results from your website’s design. This could be what makes or breaks your brand.This is more than just about your company’s ability to boost sales, or how clever your website domain address is. This is about the long-term effect of your Lakeland web design.

Here are the things you can lose if you are not careful about your website design:

Positioning

If you are number five on Google searches, you could easily lose your spot if, for example, a customer closes the page as soon as it opens.

When this happens, your bounce rate will increase, and your domain will drop down from search engine listings. Now, how can this happen? Very simple. You can lose potential customers just because you have a lackluster web design.

No customer ever wants to navigate through a black and white screen with hardly any graphics or well-designed fonts.

Credibility

Notice how all the big companies are working hard to make their websites load faster and look better? When customers visit your site and they were not impressed by the design, there’s a good chance it will also adversely affect their view of your company.

Having a poorly-designed, slow-to-load and confusing website will make it seem like your brand is improvised or unprofessional.

Satisfaction ratings

When you have a well-designed website, your customers will be pre-programmed to look at your company favorably. There’s also a better chance of them being satisfied with your product or service.

This is completely opposed to when you have a poorly-designed site. Your customers’ first impressions would be that your company cannot even manage to design and maintain a great-looking website.

Customer loyalty

Put yourself in the shoe of the customer. Wouldn’t you want to be impressed by a company’s website? Studies have shown that when a customer gets satisfied with a company’s website, they are more likely to recommend its products or services to their friends. They would also be returning customers in the future.

Remember that when it comes to business, every little thing matters. So, don’t just be contented because you happen to have an awesome product. You cannot get your message across unless you have a smashing website to go along with it.

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