Some web designers divert from these principles because they think the traditional is boring while others stick too much to it that they do become dull and uninspiring. The way to make a successful web design is to balance the principles of designing with the modern trends that crop up these days.
Though trends tend to deliver the promised results–a top search result, bounce rates, high number of unique visits–they don’t sustain a website in the long run. Pretty soon, the trend will end and so does the appeal of your website. With trends lasting for a couple of months these days, you cannot certainly afford to change websites every two months.
And it’s not solely about money. Website designing takes a lot of time and effort. First, you have to find a proper Lakeland web design company to do the job. After negotiating with the designer, you have to make the first draft and wait for the edits to come in. In a month, you may see the final version of your new site, but that would take time to be uploaded as well, especially if it involves heavy graphics and content.
It’s not an easy feat to design a website, so the standing rule is to create a new design every year or so. It’s just about enough time to let your visitors be familiar with your current design and take it away to introduce a new one. You have to keep them guessing, though not annoyed by the constant changes.
Visitors are used to finding certain things on particular spots on a website. The menu bar, for example, is always on the top of the screen. The logo and slogan are always on the left upper-corner, and there is always an about page and a contact us page.
Some designers go away with these basic design principles. They use tree branches for the menu or some other “cool” design. The about and contact us pages are hidden in the obscurity of the graphics and animation of the website.
Though there are times these crazy new ideas work, there are also plenty of times when they don’t. And you surely don’t want to risk it when you’re trying to promote a brand. Stick to the principles. Mix these up with cool new trends. You’ll have the best site ever.