How will it attract more customers? How can it convince customers to purchase? Why can’t we use heavy graphics and sliders? What does responsive design means?
If you have encountered one or all of these questions, always remember that you are not speaking to a web designer like yourself. Even a high-ranking bank executive will have a hard time understanding the concept of mobile optimization, white space, and one-page layout. There are jargons involved in web designing that even the smartest kid in the block won’t be able to understand. You have to be very careful about explaining certain terms to owners because you may end up confusing them than they already were.
Be very honest
A lot of business owners would ask you if you can include a certain design element to their website or if you can do a specific layout or use a particular programming language. If you are unsure or are uncomfortable with what is being asked, don’t fret. All you have to do is tell them outrightly that is not your expertise and suggest what you can do instead. You always have to be honest with your clients, but you cannot lose them, too. So, in the instance that you have no idea about what they want done, you can suggest something else or have another web designer friend look at it. Maybe you can recommend this certain project to your friend.
Suggest a concept
There will be clients coming up to you without any idea what they want. In that case, always be prepared to suggest a concept that is perfect for their company. You should have a wide range of ideas that will go along with whatever product or service the company is selling. It’s important that you’re always up to date with new concepts, trends and ideas.
If there is something wrong with what the client wants and you think there’s a better concept, tell him about it. While your idea may get shut down, it’s always commendable if you are concerned enough to recommend an element you think would work best on their website. The clients will surely appreciate the input, although they may not exactly agree with it.