If you want to achieve success for your business through the website, your designer should be up to date with the trends. He/She should be learned about the latest tips there are in the online world. Is it white space? One-page layout? Whatever that may be, your designer has to have grips on it.
Check the style guide
Most designers, especially those who constantly work with freelancers, create a style guide for themselves. They follow this for uniformity in their work–some even have specific way of labeling states and numbers. A well-written style guide can make a team work better and ensure that everyone is on the same page.
You may want to ask your website designer to remove sidebars. If he/she is still using sidebars for navigational elements, then he/she hasn’t been well updated. Sidebars haven’t proven anything. In fact, according to one test conducted by ConversionXL. Very few visitors actually use them. In the past, savvy marketers merely employ sidebars to offer promotional content.
Plan ahead offline
Do you know that architects still use the old pen and paper to plan their designs? It is easier to edit, delete, and move things around. The same can be said about website designing. Instead of encoding everything and editing later on, why not draw on a piece of paper how you want the site to look like? This will make it easier for the Lakeland web design company to see how you want it to look like and where you want certain elements to go.
Choose bigger font sizes
This is not a new trend. Designers have been pointing out time and again the importance of bigger font sizes. Even your visitors don’t understand why your website cannot use larger font size. Use 18 as the minimum, whether it’s for the content, the headings, or the subheadings. It creates focus for the content, and eliminates the need for visitors to squint their eyes trying to read your subheadings. Just make sure to ask the web designer to choose a web-friendly typeface that scales as well because you want your site optimized for both desktop and mobile phones.